Dare to be different

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AYA by Asabea Be fashion conscious: Dare to be different
Wear AYA by Asabea…
And look good, feel great, be fashion conscious and DARE TO BE DIFFERENT!
At AYA by Asabea, we’re done with fast fashion. If you’re fed up with cheap, trendy clothes that don’t last, you’re in the right place.

Our pieces are built to outlast  trends—because fashion shouldn’t come with an expiration date.

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The Tutu

Accessories

Shop AYA World

Home Decor

Body Care

Our Vision...

is to be seen as a pioneering design driven, well-respected, established, international organic and ethical brand infusing recycled fabrics and new ones in the delicate process of couture. a brand people are proud to be wearing and be associated with, producing clothing that people respect and care for, encapsulating an emotional bond with our customers and creating a loyal following around the world.

By making changes and paving a way for fashion to have a more sustainable future. We do this by taking a stand against excessive production in fashion and reducing unnecessary waste while offering our customers a personalised and planet-friendly fashion experience. We also produce our goods locally, cutting down on carbon emissions associated with transportation of goods.

And look good, feel great, be fashion conscious and DARE TO BE DIFFERENT!

At AYA by Asabea, we’re done with fast fashion. If you’re fed up with cheap, trendy clothes that don’t last, you’re in the right place. Our pieces are built to outlast trends—because fashion shouldn’t come with an expiration date.

Dr. Afua Asare

A Story of Sustainability

Since my childhood, I always dreamed of seeing the world, though I never imagined that working in public service as the head of Ghana’s Export Promotion Authority would be the path to get there. I would see magazines and catalogs with beautiful apparel that I longed to wear. Of course, every girl has a dream like that. Then one day, I woke up as CEO of GEPA, not a fashion designer of international repute, but promoting on the global market, everything made in Ghana including fashion! This is how I found myself becoming an advocate for sustainable fashion. My passion for the fashion world since my younger days kept me curious and eager to learn more about the industry beyond promoting it.

Our Process ​

Started in 1999, AYA By Asabea is a premium, sustainable fashion brand. organic cotton, alongside other sustainable and eco-fabrics such as linen, lyocell, tencel and silk. Sustainably sourced and ethically made in Ghana, the collection includes womenswear, home decor and accessories. At AYA By Asabea, we are constantly striving to look for more sustainable ways of working. That's why we're pleased to be introducing recycled yarns into our garments wherever possible. We are passionately running a sustainable business, and this means ensuring every single piece we produce finds its perfect owner.

Testimonials